Though we all know how the celebs merchandising affairs go, it’s hard to not watch this teaser from L’Oreal and conclude that Beyonce is the most charming, truth speaking, warm person in the biz. And maybe that’s why she is where she is right now. So what is it about this time? It’s about Infallible, [...]

Beyonce still rocks her L’Oreal contract. Because she’s worth it. The new L’Oreal Holidays special ad campaign features Queen Bee wearing a beautiful fringe flapper dress and a highly filtered and photoshopped pretty face. (can you believe we’re already talking about Christmas collections?) No, she’s not showing off her dress but her eyes makeup. With [...]

I proudly announce eBay’s second legal victory this month against the cosmetics giant L’Oréal! The first one was in France, this second one is in UK! The court has ordered a judicial mediation for this case also, but it’s good to know that eBay cannot be accounted guilty for encouraging counterfeiting! The future’s e-bright! (WWD, [...]

There’s life beyond the TV/silver screen! And more – contracts keep coming! After Nicole Kidman quitting from Woody Allen’s new project and taking up a Schweppes commercial alongside Rubina Ali, who played little Latika from Slumdog Millionaire, there comes Freida Pinto, grown up Latika signing for L’Oréal. Freida, who was rumored to be courted by [...]

It may have been ordered to pay up against Hermes, but eBay celebrates its victory against L’Oréal in a case filed against eBay in France. The Tribunal de Grande Instance de Paris has ordered the two parties to work a strategy together to combat the counterfeit trade. The road is long and hard, but there’s [...]

A new range of cosmetics by L’Oreal aims to make a breakthrough in professional makeup. The new cosmetics line by L’Oreal, named L’Oreal Studio Secrets Professional brings backstage in the spotlight. The very best of what L’Oreal Makeup has to offer is said to be in these products. Detailed, carefully constructed to meet every cosmetic [...]

Vogue Paris has a double cover issue for two months. Given it’s about two summer months, I guess even advertisers are in holiday. Thus the two covergirls are, I’m sure accidentally, both, L’Oréal girls: Laetitia Casta and Noémie Lenoir. Now if we’re to see a dark cover for summer issues, dark and over-makeup-ed models wearing [...]

Let’s keep informed – even if you have your own style, here’s the word on summer from professionals. L’Oréal Paris Consulting Makeup Artist Collier Strong says tan skin is always in! and the best combo to achieve a great sun-kissed look is a self tanner and bronzy blush combination. Then again, you have to think [...]