In their restless efforts to make the world a better place, the giants are making a tiny little step: H & M and Levi Strauss & Co have recently announced they won’t sell or buy (jeans) products that have been sandblasted. Sandblasting gives denim that priceless (actually it has a price, in percentage, adding 50% [...]

How can you resist a good story? Especially when it’s about one of today’s most courted and praised fashionistas: Chloe Sevigny? Aren’t you curious what her style is made of? Really? (that was rhetorical! Wait till you see the pictures that got me to start all this!) So Chloe Sevigny is showing us what a [...]

Now this is getting really fun: there’s another pair of perfect pants on the market! What’s with this quest for perfection? Isn’t anyone willing to make mistakes anymore? In fashion? So Levi’s came out with this brilliant revolutionary idea called Levi’s Curve ID. Declined in three shapes the Slight Curve, the Demi Curve and the [...]

Missed some good celeb ad campaign related news? No? Well, then just pretend Georgia May Jagger isn’t just another pedigree – sustained celeb out there and she’s really in the Hudson Fall Winter 2010 2011 Ad Campaign because she’s worth it. Isn’t she? Photographed by Mario Sorrenti in black and white for the most part, [...]

No, there’s no joke here. If you’ll go down the children department in almost any store now, you’ll find a fair share of skinny jeans. For little girls and for little boys. While I look at skinny jeans for/on grown ups and slightly frown, I can’t help but wonder if it was really necessary to [...]

I warned you there was something floral in the air, didn’t I? At least as far as big prints are involved! I talked you through Christopher Kane’s latest prints (still exploring the wild life, I give him that much) now it’s time for some Seven for All Mankind tees. Teaming up with photographer Mika Ninagawa [...]

I’m going round this campaign for so long, it just seems like it’s been there forever and it just won’t go away. Like a bad, bad dream. Diesel used to make these wonderful, industrial ads! What happened to that era? Since when they started promoting the new “Be Stupid” commercial slogan? (since this year, I [...]

If you didn’t you simply don’t know what you’re missing! It’s Old Navy, with a gipsy twist: Madame Eva, the Booty Reader! Actually it’s a set of rules made to confront a palette of possibilities and then pick up the most fitting result, following some very strict, mathematical principles. What? You would rather hear the [...]