I was really getting used to seeing the bedding collections as something only supermodels could do. Now I have to rewrite that in my head – Beyoncé joined the game. She and her mama have a bedding collection ready through Arrow Home Fashions, retailing from $49,99 to $99,99 and $149,99 to $199,99. House of Deréon [...]

And here I was, thinking she might have gave up that House of Dereon fashion thing! Beyonce comes back with even more brilliance and photoshop enhanced features under Greece’s sun to present us the Spring Summer 2010 collection from the House of Dereon! Don’t get me wrong, I think the pictures are wonderful! The set [...]

Since it’s all about fashion show these days (with the couture collections), I thought I’d surprise you with Beyonce’s House of Dereon (and Dereon) ad campaign. Because last I heard, your emotions took over your every other Beyonce-sense, it’s a good moment to see if her “creations” shall overcome your fashion righteous feeling. The new [...]

If you thought that Beyoncé, the mermaid, was taking a long, newlywed break from every industry, you were slightly wrong! Not only I suspect her being 100% behind her sister’s career, but she’s also preparing a jewelry line for her (and her mother’s) House of Deréon fashion house. I don’t know what accountant is doing [...]