So we were all expecting this commercial signed by Sofia Coppola for H & M Marni collection, hoping (although somehow already knowing) that it won’t disappoint. And judging by the end result which just surfaced, it has every sign of Sofia Coppola’s lovely cinematography, a heavy European charm, bonus the H & M affordable advantage. [...]

With a wee one at home, we can all understand and support David Beckham for throwing his clothes out the window and exposing himself to the world. In H&M underwear! It’s true we’ve seen him do it before, for Armani, but I’m sure women worldwide don’t mind seeing him at it again! Just in time [...]

All these Spring Summer 2012 Ad Campaigns have me all dreaming at summer long hot days. And at those cute summer dresses (that I hear crying in the dark of the wardrobe right now – loooong sad face). Plus now that Christmas is already behind us (sigh), what else to talk about than the impeding [...]

Forget the Versace H & M madness! Take a look at the completely fashion head turning, fashion spirit corrupting H & M Conscious Fall 2011 collection! The ad campaign, as gracefully sustained by Frida Gustavsson and Caroline Brasch Nielsen is one of the best attempts at conscious styling I’ve seen so far! Not only the [...]

With the November 2011 issue of Vogue UK came the first images of the Versace for H & M Collection ad campaign. We’ve seen some bits and pieces from the iconic collaboration and it was about time the ad campaign hit the audience since the actual collection breaks into selected stores starting November 17. An [...]

When you hear that H & M opens the online retail business, what do you do? You go over to your faithful computer, open your browser of choice and hasty tap hm dot com. And then you just wait for the magic to unveil itself before your eyes. Unless… H & M wants it different. [...]

As you all know, I’m a sucker for summer dresses. Which can very well be one of the main reasons I love summer in the first place. Either way, with the inevitable autumn approaching to put a stop on all things frilly and flowery and summery, I have to reinvent and refocus my love for [...]

Who’s the star of the advertorial season? It would appear, that for the Fall Winter 2011 2012 season, Sasha Pivovarova could be the ad queen. Here she is, modeling for H & M their Fall Winter 2011 2012 collection. Although I was hoping for Anja and Freja’s ads to come out, I’m perfectly happy with [...]