Remember we talked about H & M going high glam with a new Conscious Collection this April? The Red Carpet dresses included in the said collection are part of a bigger picture. Rumor has it that H & M is launching a luxury brand. For the moment, the rumor hasn’t been confirmed by the Swedish [...]

The summer party season is an arm length away and you know you want to look your best on the dance floor! But did you hear about H & M’s Conscious collection? Of course you did! – what a question – we even talked about it a while back! But – get this – did [...]

Sasha Pivovarova. That kitten smile. Those ice blue eyes. H&M Fresh Start. Must have for Spring 2012. Inez and Vinoodh photography. Spot on. Butter trench coat. So girly! (could this be from when Sasha was already pregnant? oh, if only she’d go out of hiding and show us her beautiful pregnant self! sigh)

Anais Mali. Gorgeous. Natural hair. Dreamy beautiful. H&M spring 2012. Fashionable pastels. Photos by Inez and Vinoodh. Can’t go wrong.(oh, and did I already say how much I love Anais’ natural hairdo? I did? well, there’s never enough natural beauty so that’s why I’m saying it again!)

H & M. Naturally. Natasha Poly. Seductively. Fresh Start Spring 2012 Ad Campaign. Photography Inez & Vinoodh. Classy. Sequined dress. Want. Orange miniskirt. Need. Cream shirt. Must. Have.

Abbey Lee Kershaw shows her pretty platinum blond locks alongside gorgeous looking Josephine Skriver on the cover of H & M Magazine Spring 2012. White, cobalt blue and color blocks, H & M has it all for you just in time for Spring! I wouldn’t necessarily wear it all, but some of the pieces are [...]

So we were all expecting this commercial signed by Sofia Coppola for H & M Marni collection, hoping (although somehow already knowing) that it won’t disappoint. And judging by the end result which just surfaced, it has every sign of Sofia Coppola’s lovely cinematography, a heavy European charm, bonus the H & M affordable advantage. [...]

With a wee one at home, we can all understand and support David Beckham for throwing his clothes out the window and exposing himself to the world. In H&M underwear! It’s true we’ve seen him do it before, for Armani, but I’m sure women worldwide don’t mind seeing him at it again! Just in time [...]