Have you seen the latest Gucci ad campaign? For the Spring Summer 2011 season, Gucci has something really special for our fash – ad – hungry eyes. A colorful, sun filled campaign with Joan Smalls, Karmen Pedaru and Kailey Clauson (bonus few male models). Photographers: Mert and Marcus. Also – there comes a time in [...]

After giving us that stunningly sense-voided commercial and the headache that accompanied it, Gucci is coming strong with something as high – useless as it is high –tech: the first ever 3D luxury glasses. Pioneering is good, but pioneering has to bring something useful for the human kind, not just for the snobbish section of [...]

Can’t go on without having my fashvideo fix! Can you? Come on, you have to admit you’re at least a bit curious! When I found the ad I said to myself: oh, great! Now maybe I can actually understand what this is add is about! Then I pressed play! The ad comes in two cinematical [...]

Chris Evans and Evan Rachel Wood have a video ad coming up. For Gucci. For Gucci Guilty. The new fragrance for her. Directed by Frank Miller (Daredevil, Elektra, Sin City, 300), the new ad is promising, sure, but just as guilty-unrelated as before. The ad will be revealed at the MTV Video Music Awards, September [...]

Now in case you were wondering who was the other half of the Gucci Guilty couple – it’s Chris Evans! (usually they cast anonymous male models alongside female celebrity in ad campaigns. They just make the celebrity shine more. Not this time, it seems) However, the Guilty couple doesn’t look as half as involved as [...]

What was I saying earlier? Oh – yeah, the Diesel Be Stupid campaign: what’s really going through marketing’s dep heads right now? I mean – how do they end up with this kind of ads/titles? Do they go deep into some cave somewhere, listening to Gaga all day and smoking? Just asking… Evan Rachel Wood [...]

I remember back in the launching days of the iPad how a crushing number of our contemporaries loathed the new Apple gadget. It seems things are a bit different right now… Not just because the iPad isn’t Apple’s latest gadget anymore (it was dethroned by the iPhone 4) but also because everybody wants a piece [...]

I strongly suspect brand/labels adorers would order a room full of these sweets if the occasion presented itself. Chanel and Louis Vuitton lollipops? The handy work of Massimo Gammacurta, New York – based Italian photographer proposes (among other fully legit editorial/advertorial projects) few sweets (and so much more) concepts working around brand recognition. Triggering our [...]