Although I felt like writing some kind of secret code into the title, I’m sure many of you out there know the legend that is a Leica camera. As such, I won’t get into the hi – tech details (too much) – I’ll keep you on the fashion side of things. So Hermes teamed up [...]

Talking about the MacBook perfume the other day, reminded me of this fancy designer laptop I’ve seen: the HP Pavilion with a special makeover by Alexandre Herchcovitch. Using one of his own lace dresses from the Fall Winter 2012 2013 collection, the designer wanted to create an exterior that would be just as state – [...]

Smart phones have opened the world to new, endless possibilities. Smart phones are not just for business purposes or for tech gadgets enthusiasts! Smart phones became in just a couple of years time, simply impossible to replace when it comes to socializing, keeping in touch, informed and in time with every – new – thing [...]

Wow! Talking about next generation advertising! The notoriously clothing company GAP (one of my favorite labels too) has engineered a new marketing approach. As if strategic planning for relevant ad posters placements wasn’t headache enough, meet the geo – fencing bug! In short: whenever you were in the proximity of a Gap advertising poster and [...]

I know Prada is big right now and I admire each and every enterprise Miuccia Prada gets herself into. Thus, a Prada mobile phone sounds like an interesting acquisition – especially for the fashion crowd! It’s not the first collaboration between Prada and LG – it’s actually their third model up to date. And the [...]

We already talked about this great campaign so this is no surprise. However, it’s not just a photo to sustain the new Gillette Styler wonder product, there’s also a video commercial (and what better moment to slip that than during the Super Bowl commercial break?). With all three Gillette styled men trying to convince us [...]

Gillette’s Masters of Style is my new favorite ad campaign! Adrien Brody, André 3000 and Gael Garcia Bernal can be seen in a laid back (biensur) posture, in a new advertorial effort to promote a new shaving tool from Gillette. What? Wait a minute – they all sport serious facial hair! What’s going on here? [...]

Because a fashion designer has a lot of time on his / her hands, Karl Lagerfeld has joined Europe’s biggest tech conference, Le Web, to talk about (what else) his upcoming fashion label / collection. Symbolically named “Karl”, the new brand is supposed to be a more affordable approach of Karl Lagerfeld’s fashion, seriously spiced [...]