I know Prada is big right now and I admire each and every enterprise Miuccia Prada gets herself into. Thus, a Prada mobile phone sounds like an interesting acquisition – especially for the fashion crowd! It’s not the first collaboration between Prada and LG – it’s actually their third model up to date. And the [...]

We already talked about this great campaign so this is no surprise. However, it’s not just a photo to sustain the new Gillette Styler wonder product, there’s also a video commercial (and what better moment to slip that than during the Super Bowl commercial break?). With all three Gillette styled men trying to convince us [...]

Gillette’s Masters of Style is my new favorite ad campaign! Adrien Brody, André 3000 and Gael Garcia Bernal can be seen in a laid back (biensur) posture, in a new advertorial effort to promote a new shaving tool from Gillette. What? Wait a minute – they all sport serious facial hair! What’s going on here? [...]

Because a fashion designer has a lot of time on his / her hands, Karl Lagerfeld has joined Europe’s biggest tech conference, Le Web, to talk about (what else) his upcoming fashion label / collection. Symbolically named “Karl”, the new brand is supposed to be a more affordable approach of Karl Lagerfeld’s fashion, seriously spiced [...]

It’s the little details that matters. The little bits and pieces of personal approach, of individual style add up to an otherwise blunt wardrobe (blunt by being just like any other, pre-made and pre-styled). Today’s Dare To Wear question addresses not so much to the jewelry lover inside you but more to the simple details [...]

We interrupt our normally stylish and ultra fashionable program to bring you the special bulletin for your inner gadget-ista (I don’t know if that exists, I made it up as I wrote). So everyone was waiting for Apple’s big announcement today. They were all actually waiting for a new iPhone to be launched. And Apple [...]

So here goes another story about Marc Jacobs and what he loves. Because we love him so we want to know everything about him! (if I sound like a crazy fan schoolgirl, don’t worry it’s just the weekend approaching and the project of hosting and organizing three backyard parties in two days! Yaaay! Keep your [...]

Cia Maritima is Brazil’s most important swimwear brand. However, during this year’s Swimwear Fashion Week 2012 from Brazil, something else other than weeny teeny swimsuits caught the public’s attention: Sony Vaio S Series. With three prints matching the swimwear prints, the new Sony Vaio Signature series as designed by Benny Rosset look just as hot [...]