Rihanna’s new ad campaign for Emporio Armani Underwear, Spring Summer 2012 has surfaced. And all I have to say is that if they turn this into giant billboards, traffic will no longer be safe! Rihanna has that je-ne-sais-quoi that simply makes people look at her. Again and again. The ads focus on her and her [...]

Talking about movies, and not just any movies, but good ones, this little fashion video popped in my mind. Because you just can’t have a decent fashion video moment anymore (I’m sure the Fashion Film Festival is a unique moment, be it in Paris or in the US, a suspended moment in time where fashion [...]

I’m typing this as I’m watching the video for the first time. Because I wanted to give you my very first impressions, without waiting another second and / or read another set of reviews about it. Rihanna’s Emporio Armani / Armani ad campaign was created in collaboration with Steven Klein so the imagery is impeccable [...]

Are you in a festive mood already? I can’t believe September is already over and we’re officially in the second day of October! Tic tic tic! Christmas is just around the corner! (don’t look at me like that! The letters to Santa are piling up already! What can you say to a 4yo who’s literally [...]

He may have lost to Novak Djokovic in the US Open final only a week ago, but Rafael Nadal is back for Emporio Armani. Wearing nothing more than his underwear, Rafa is ready to enchant the entire world’s female population. And I’m sure he won’t fail in doing just that! (I just wish he’d smile? [...]

Remember we talked about Rihanna and her strange look for Armani Jeans, the fall winter 2011 2012 ad campaign? It would appear that she’s keeping the look for the Emporio Armani Underwear FW 2011 2012 Ad campaign. And the car! It’s not bad for fall. It’s way more explicit than Megan Fox and seeing the [...]

The first images from Emporio Armani’s Underwear and Armani Jeans Fall Winter 2011 2012 Ad Campaign have surfaced. Rafael Nadal continues his collaboration with the Couture House, much to his admirers’ joy. Enjoy it while it lasts, girls, I heard there’s another contender in town and he’s already sweeping off fashion collaborations! (yes, I’m talking [...]

Eyecandy, eyecandy ya’ll! Rafa’s new Armani Jeans ad campaign is out for everyone to see! Undoubtedly one of the most viewed commercial videos, so you wouldn’t want to miss it! And you’d think the luxury labels don’t need more than impeccable stitching to lure the customer in? How about one of the hottest men and [...]