Here’s the gorgeous Liu Wen acting as a spokesperson for Diesel’s new Spring Summer 2012 Ad Campaign. She was photographed by Mert and Marcus for the occasion and the Diesel clothes she’s wearing are… well, suffice to say I want a pair of those incredibly looking leather pants! Also – next time someone asks who [...]

Remember Diesel’s last ad campaign? It runs (yes, it’s still happening) under the title “Be stupid” and calls for all the less minded actions in the world in the name of Diesel. I know – pretty fashion, right? For 2011, however, they moved up a notch and went for a Lost – like theme (since [...]

Or at least lawyers to be… There’s a rumor out there saying that Diesel recently shot an ad campaign at Brooklyn Law School’s library. There’s nothing wrong with that, is it? It appears, however, that the campaign involved a handful of female models wearing lingerie and rubbing over the book racks and computers. Lawyer students [...]

I’m going round this campaign for so long, it just seems like it’s been there forever and it just won’t go away. Like a bad, bad dream. Diesel used to make these wonderful, industrial ads! What happened to that era? Since when they started promoting the new “Be Stupid” commercial slogan? (since this year, I [...]

For the clubbing generation. Or the Twilight generation. Both tend to live and learn more during the night. Halloween is long gone now and this adds up to the next year’s Halloween must list, right next to that Chanel pumpkin (corner with the glow in the dark eyelashes). The new glow in the dark jeans [...]

Carine sticks with the safe faces and produces Daria Werbowy for the August main editorial of Vogue Paris. What more could she wish for after launching Lara Stone on the fashorbit? An overall 80s spirited style, Daria Werbowy’s pictures from Vogue Paris were taken by Inez and Vinoodh (but don’t really remind me of their [...]

Don’t you just love how fashion is slowly getting into everything? How all those fashion details, feminine by default, get insinuated into that wild men’s world like nothing happened? I know I do! Even if I look at some of the resulted products with raised eyebrows because my snob-alarm immediately stars screaming, I can’t help [...]

I guess when hearing “Diesel Fiat 500” you’re not immediately thinking about fashion. And still… Diesel has dressed up the legendary Fiat 500 and even if there hasn’t been any official statement yet, an advertising campaign from Lapo Elkann Independent Ideas is in the making. After Bugatti Hermès, this is the budget fashion-car, then? (via [...]