Ride The Benz. The Mercedes-Benz Bike!

Ride The Benz. The Mercedes-Benz Bike!

Now really, if Chanel can do it, than surely Mercedes-Benz will come up with a riding solution to upscale the bicycle riding as we know it.
This must be one of those industrial clever schemes to drawn profit from under every rock, no matter how economically unstable it really is! Mercedes-Benz The Trailblazer is a foldable, [...]

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LVMH Debuts DKNY Bike Clothing

LVMH Debuts DKNY Bike Clothing

LVMH joins the design competition wave and throws a challenge to privileged students attending the Fashion Institute of Technology (FIT): creating bike clothing and accessories. The new designs have to be affordable, practical and stylish.
The designs will be unveiled as DKNY prototypes this summer, for NYC’s Summer Streets. Winning designs: poncho, jacket and travel bag [...]

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Beyonce’s Giant Bicycle

Beyonce’s Giant Bicycle

You’d think that when stars go out riding their bikes, they’d be surely riding some Chanel, Gucci & Co.! Not Queen Bee! No-oh!
Beyonce was photographed carelessly riding a bike around Dublin. A regular, fashion-low-profile, Giant bicycle! No bling, no interlocked CC or GC! Way to go, B! (too bad about those treggings and UGGs). That’s [...]

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Elie Tahari’s Phat Cycles Bike

Elie Tahari’s Phat Cycles Bike

Is that the recession’s doing or what? Elie Tahari glamed up a Phat Cycles bicycle for your own fashionista eco-pleasure!
It’s not like we wouldn’t want a gorgeous toned body for Summer and an environmental-friendly routine! Named Elie Tahari Main Street Bicycle (yes, like in Elie Tahari’s East Hampton boutique address!), the new glam bike goes [...]

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Acne Designs Bianchi Racing Bikes

Acne Designs Bianchi Racing Bikes

Acne is getting tired of clothes (and outrageous shoes) and goes into racing. Bicycling racing that is!
Teaming up with Bianchi and taking advantage of their 120 years of tradition in bikes, Acne fashioned up their bicycles. Adding two bright colors to the Bianchi palette (coral and yellow), Acne’s re-design is hardly noticeable. Maybe that’ll concentrate [...]

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Suitcase Bicycle – Ride In Style

Suitcase Bicycle – Ride In Style

You know I’m a biking fan… Converted from motorcycling to biking because of the kids. You can’t really ride your motorcycle with all the family in stow. A bicycle you sure can! Of course we still have to wait for the kids to be old enough to wheel them up, but I made a promise [...]

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Smiley Bicycle – Moritz Waldemeyer’s Joyrider

Smiley Bicycle – Moritz Waldemeyer’s Joyrider

How about you take your old bicycle and improve it? And not with just anything! With smiley faces!
Here’s the Moritz Waldemeyer’s Joyrider. What it does? It’s quiet simple – it creates illuminated smiley faces on the wheels of the bicycle when rotating (by clip two electronic devices onto wheel spokes; the electronic devices emit led [...]

2,356 views

DKNY Pro Bicycles Campaign Ended Unsuccessfully

DKNY Pro Bicycles Campaign Ended Unsuccessfully

Fin January, the Marketing department over at Donna Karan New York decided to take the streets by two wheels. The New York City Department of Transportation and DKNY partnered in trying to promote biking as alternative mode of transportation.
Spotted in New York were the chained orange bikes with DKNY.com logos on. The locals reaction was, [...]

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