Mario Sorrenti. Camille Rowe Pourcheresse. Hot Chip cover. L’Eau De Chloe Perfume. Nice, summery ad campaign. Watch it if you want to run and prepare yourself a quick soap bubble solution (PS – while you’re at it, add a hint of Chloe perfume and you’ll have Chloe bubbles! Yaaay)!

This is a new controversial ad campaign started by Equinox. Who or what is Equinox and why does it feed on controversy? Equinox is a high end fitness center based in New York. In January 2012, they released images from an ad campaign which perplexed gym goers and not just them. It involved non traditional [...]

When we talked about Bar Refaeli’s lingerie project a couple of days back, I realized she was mainly doing underwear modeling and so here she is, doing what she does best: showing her beautiful (normal, curvy) body in a new ad campaign. (no, it’s not for her own line, although I’m really curious to see [...]

Wow! Talking about next generation advertising! The notoriously clothing company GAP (one of my favorite labels too) has engineered a new marketing approach. As if strategic planning for relevant ad posters placements wasn’t headache enough, meet the geo – fencing bug! In short: whenever you were in the proximity of a Gap advertising poster and [...]

Sasha Pivovarova. That kitten smile. Those ice blue eyes. H&M Fresh Start. Must have for Spring 2012. Inez and Vinoodh photography. Spot on. Butter trench coat. So girly! (could this be from when Sasha was already pregnant? oh, if only she’d go out of hiding and show us her beautiful pregnant self! sigh)

There’s something about Mad Men. Something that drives everyone mad for Mad Men! The very successful TV Series which will premiere its fifth season (that stands for five years of shows) on March 25th 2012 has inspired the fashion industry in more way than we’d be willing to admit. (why? Because fashion is always about [...]

Anais Mali. Gorgeous. Natural hair. Dreamy beautiful. H&M spring 2012. Fashionable pastels. Photos by Inez and Vinoodh. Can’t go wrong.(oh, and did I already say how much I love Anais’ natural hairdo? I did? well, there’s never enough natural beauty so that’s why I’m saying it again!)

H & M. Naturally. Natasha Poly. Seductively. Fresh Start Spring 2012 Ad Campaign. Photography Inez & Vinoodh. Classy. Sequined dress. Want. Orange miniskirt. Need. Cream shirt. Must. Have.