For fashion people, seeing Freja Beha Erichsen smile is a celebration in itself. For whoever is behind Hugo by Hugo Boss’s Spring Summer 2012 Ad Campaign is just another opportunity to show just how macho they are (with a little help from Alexei Hay’s lenses)! Freja can be seen by herself, smiling, looking amazing, proud [...]

Remember we talked about perfect people being perfect in perfect ads earlier? Well, here’s a really messy ad campaign from Balenciaga! Juliane Gruner, Laura Kampman, Rosie Tapner, Kirstin Liliegren made a chaotically fashionable campaign for Spring Summer 2012! However, make no mistake, every detail of this chaos is carefully styled, planned and organized as such! [...]

Lara Stone exclusively for Calvin Klein’s Jeans Spring Summer 2012 Ad Campaign. The colorful, deep tanned photos taken by Mert and Marcus have surfaced and they show Lara alongside male model newcomer, Matthew Terry. The gorgeous sands hail from St Barth’s Guanahani Beach composing a true Calvin Klein aesthetic. Lara Stone was a very inspired [...]

Gillette’s Masters of Style is my new favorite ad campaign! Adrien Brody, André 3000 and Gael Garcia Bernal can be seen in a laid back (biensur) posture, in a new advertorial effort to promote a new shaving tool from Gillette. What? Wait a minute – they all sport serious facial hair! What’s going on here? [...]

Adriana Lima returns to the Super Bowl, this time not with Victoria’s Secret, though, as everyone would expect. Adriana Lima goes to the 2012 Super Bowl with Kia. Because, as everyone knows, Super Bowl is all about men and cars. Oh, and football, yes! It appears that the ad follows a guy’s dream in which [...]

And here I was, quietly biting my nails, afraid that H & M will turn David Beckham sans clothes into a giant poster and hang it somewhere in plain (traffic) sight! Silly me! It will not happen (at least not for now)! No, don’t feel relieved! What H & M has set in motion is [...]

Rihanna’s new ad campaign for Emporio Armani Underwear, Spring Summer 2012 has surfaced. And all I have to say is that if they turn this into giant billboards, traffic will no longer be safe! Rihanna has that je-ne-sais-quoi that simply makes people look at her. Again and again. The ads focus on her and her [...]

Although there’s no telling when these pictures were taken and if Sasha is pregnant in them, Club Monaco’s Spring Summer 2012 Ad Campaign is as soft and as ethereal like a whispered lullaby. However, given that the ad campaigns are usually photographed months before they’re officially released, chances are Sasha wasn’t pregnant when these images [...]