With a fresh yet classic approach of perfume and a romanticized, yet simple campaign, Oscar de la Renta’s Live in Love fragrance has every chance to hit the success wave. Oscar de la Renta’s philosophy (at least where perfumes are concerned) revolves around scented flowers “a flower that doesn’t smell is like a woman with [...]

With Rafael Nadal booked by Emporio Armani lingerie, what was Michael Kors’ Underwear division to do? Go out of business? Of course not! They hired a handful of smart advertisers to put together one of the smartest campaigns of the moment in men’s underwear. A man and a woman modeling together for Michael Kors’ men [...]

While I was insouciantly watching the new Armani campaign with Rihanna, I saw there was another recent video added, this time only, Armani Boudoir. The Fall Winter 2011 2012 Giorgio Armani Boudoir campaign starring Karolina Kurkova and made by (drum roll, please!) Anna dello Russo! It should be pretty amazing, huh? Only it’s confused, messed [...]

I’m typing this as I’m watching the video for the first time. Because I wanted to give you my very first impressions, without waiting another second and / or read another set of reviews about it. Rihanna’s Emporio Armani / Armani ad campaign was created in collaboration with Steven Klein so the imagery is impeccable [...]

Since she had her baby, Gisele Bundchen is unstoppable – she got her reigning crown back as world’s top earning supermodel and she also launched a lingerie collection with Hope, a Brazilian underwear and swimwear brand. Being involved with Hope and also the spokesperson for the brand’s lingerie, Gisele put her body and knowledge to [...]

What were we talking about? Oh, yes! Celebrity uplifting fashion labels. weren’t we? Here’s another to throw in that deal: Melanie Laurent for Christian Dior’s Hypnotic Poison perfume ad campaign. If you’re not familiar with the name, Melanie Laurent is Tarantino’s latest movie sweetheart from Inglorious Basterds. While she was undoubtedly brilliant in the movie, [...]

One way or the other, preparations for Christmas are slowly taking over the world. And yes, I’m well aware of the Halloween craze (I actually started planning and gathering the pumpkins decorations, so I’m well ahead of the schedule) but the fashion world doesn’t seem so big on wanting to scare people. (wink) Jimmy Choo, [...]

With the November 2011 issue of Vogue UK came the first images of the Versace for H & M Collection ad campaign. We’ve seen some bits and pieces from the iconic collaboration and it was about time the ad campaign hit the audience since the actual collection breaks into selected stores starting November 17. An [...]