Because, as everyone knows, Super Bowl is all about men and cars. Oh, and football, yes! It appears that the ad follows a guy’s dream in which he’s driving a Kia Optima, listening to Mötley Crüe’s Kickstart My Heart. Somewhere in that dream there’s Adriana Lima and martial arts fighter Chuck Liddell – and I’m sure everything makes perfect sense! 60 seconds of rock, fights, beautiful women and cars. ahem Kia. (if we’re to believe earlier reports, this ad would cost Kia a whopping $7Million! Whoa! Well, anyway, until the Super Bowl version will be available, you can watch the music video for Kickstart My Heart here and, as a reminder, Adriana’s 2008 Super Bowl ad for VS after the jump!)

Adriana Lima’s New Super Bowl Ad For Kia

Now let me tell you a bit about the story here, before I shamelessly go on and on about myself again (will do that after the jump, though – consider yourselves warned!). I was really happy because the Awards Season has rolled out its Red Carpet! I just couldn’t bear the thought of reading yet another diet, exercise, or losing weight tips! Busting some myths about all that not only brings me peace of mind, but also cleans the mess in this matter! Did you know that 80% of what you look like is based on your diet? So no use in exercising if you’re not changing a thing on your daily menu!

Toning your muscles = losing the body fat in order to make muscles visible! Men and women don’t need different workout programs, on the contrary – our bodies work in the very same manner and a 3lb weight is too light to work out with – it simply won’t challenge your muscles.

Don’t do exercise on an empty stomach – not only reduces your body fat, but also your muscle mass. What was the point of working out in the first place? Also – stretch after your workout, not before. That will reduce the risk of injury – do, however, warm up before starting the exercise routine.

You can’t spot reduce fat. Unless you’re losing the overall body fat too! Alternate your training to burn more fat – high and low intensity will burn more fat (although you only burn fats exclusively in your sleep)! Shakes will not keep you full as they lack fiber and they’re full of cheap protein – replace shakes with whole foods and also don’t stay away from egg yolks, they’re good for your health!

Why do I consider these more truthful than others? Because that’s what my heart tells me – plus, our bodies, although miraculous, should be treated with respect and care to return the favor. Depriving our organisms from this and that is something we might get away with (apparently) on a short term. On the long run, however – you take away something the body needs, the body will slow down one of the processes you need. I for one fully know that if I’m not giving the amount of sleep necessary to my body, I’ll get away with it for a day. If I continue, the day after that, I won’t be able to pull myself together to connect my synapses. I slowndown, I’m on “auto pilot”, mechanically doing the daily chores and nothing more. I don’t even have enough energy to be present and funny. I’m like a ghost. So that’s the most basic comparison I have to help you guys understand that the above really is an insightful and respectful approach of dieting and exercising. Thank you, Maik Wiedenbach, personal trainer and author of 101 Fitness Myths! (if you’re interested, the book is available here)

The Truth About Exercising And Body Fat

And what better to give you that soft lounge-y feeling if not velour? I’ve been up and down the Juicy tracksuit alley for so many years, I felt the need to spice up. And Puma’s Beams collection does just that! Black velour with bold stripes of leopard print on the sides! You can match all that with a neck warmer, also spiced up with animal print velour. What do you favor as loungewear?

Puma Tracksuit With An Animal Twist. Beams And Puma Collection

Enjoy it while it lasts, girls, I heard there’s another contender in town and he’s already sweeping off fashion collaborations! (yes, I’m talking about Novak Djokovic and his Audemars Piguet campaign! What say you, girls? Take a look after the jump and choose: same ol Rafa or Novak?)

Rafael Nadal’s Emporio Armani Underwear, Armani Jeans Fall 2011 Ad Campaign

The two available style are the MJ logo or a city – one with Paris and one with New York, both being declined in either lighter or darker gray. There’s also a funny short video accompanying the collection and you can watch it right after the jump. I wish I could understand where lies the uniqueness of his baseball caps design? Can anyone point me in the good fashion direction? (via)

Marc Jacobs Baseball Hats For New Era

Now when I look at this Colette Away Kit for the French National Football Team, I feel my fashheart fluttering with emotion! The Breton Top everywhere! The Mariniere iPhone? Irresistible! The Mariniere Lonchamp Pliage? Amazing! The Mariniere YSL makeup kit? I’d use it all day, every day, even when I go to bed! And Laduree Macaroons? Come on, you have to be kidding me! I wouldn’t open the box, that’s how lovely it looks! Hit the jump and pick your favorite Colette Mariniere item! (via)

Colette’s Mariniere Away Kit. I Want To Join The French Football Team

I could go on with describing the unbelievable sliding advantages of such a sleigh designed for performance. However, I would completely lack the Kaiser’s amazing charm at being disappointed that this Porsche bobsleigh doesn’t come from one of Paris’ catwalk… And I wouldn’t have Baptiste to tell me it’s actually German either. Now all it’s missing from this Porsche package is the giant museum poster. (actually I think a technology wonder deserves more museum space than a perfume bottle, but that’s just me. or not?) (gp via)

Porsche Stylish Bobsleigh

Today’s case study is a ski mask. D & G got the ordinary ski mask and glammed it up by applying (by hand) 2,500 Swarovski Crystals and releasing it in a limited edition. Declined in four colors from silver to red, the new D & G ski mask can also be found in a pack edition, with a very shiny, quilted glasses flexible case. It may not be the next big thing, but due to those Swarovski implants, this D & G ski mask got Anna dello Russo’s attention. Wouldn’t you care to bling up for the slopes also? (D & G via)

D & G Ski Mask For Glamorous Skiing

Well, I may have had my facts a bit blurred by her ever skinny frame since Victoria recently confessed that she’s running (on the treadmill, biensur – you wouldn’t expect to see her Poshness actually hitting the streets wearing jogging clothing and sneakers!). Wait, there’s more! She has a personal trainer at the Santa Monica gym also!

“I run four or five miles every day on the treadmill. For me I like the fact I can get off whenever I want … I’ve also started seeing a trainer at the gym and he’s fantastic. Brutal, but absolutely fantastic.” Oooh! Can’t wait for New Year! My resolutions list will have “working up” on top! Everybody’s doing it, it’s the new it! Isn’t it? (entre nous: if a simple gesture as wearing high heels can make you suffer, than why not going to the gym? How much more painful can it really be?) (via, photos via)

Gear Up! Even Victoria Beckham Started Working Up!

Now getting back to the Reebok EasyTone, RunTone and Trainton Reetone campaign – do you believe that’s real? I mean – does it really Reetone you without doing more than your usual jogging routine? I find it so hard to believe, yet the new technologies may be ahead of my disbelief. Have you tried any of the new Reeboks? (photos via)

Reebok Easy Tone Reetone Ad Campaign