Although the shooting of the actual ad campaign is slated to begin next month in London, and the actual media diffusion of the promotional material is scheduled for September this year, we can only speculate about the advertising. What do you think the styling will be? Don’t forget that this the same Chanel No. 5 Marilyn Monroe said it’s the only thing she’s wearing to bed! Any ideas?

Brad Pitt No. 5

Watching the video commercial (find it right after the jump), I’m having a hard time understanding if Valeria is the Moon or just hypnotized by it; the soundtrack doesn’t help clearing the situation either (La Roux In For The Kill). Could this be a perfume addressed to the Twilight generation? I’m positive they could easily identify with this contradictory marketing strategy. Although coherent and coordinated, the new Giorgio Armani perfume ad campaign, Code Luna feels like (as far as I’m concerned) a desperate move towards new, young customers.

Valeria Bilello’s Giorgio Armani Code Luna Perfume Ad Campaign

So Dita von Teese’s perfume is said to be just like her: “elegant, glamorous, sophisticated, sexy, dark, and mysterious”. If only for smelling such an ambitious bouquet, I’d love to try the new Dita von Teese fragrance! (available through Liberty of London, Muller and Manor in Switzerland, dm and Muller and Austria and online at Doublas dot de; the complete gift set with Eau de Parfum 20ml, Shower Gel 75ml costs 16.50 Euros / $21,8) (Thank you, Ellington, for bringing this to my attention!)

The Pin Up Smell: Dita Von Teese Launched Perfume

Olivia Palermo’s smile and the color palette of this ad print campaign makes Rochas’ new perfume tagline a reality: Fracheur and Joie de Vivre (Freshness and Joy of Living). Reportedly launching in France’s Marionnaud in May and in July in other European countries, the new Rochas fragrance sells for 49 euros / app. $64 for 50ml eau de toilette. What a lovely ad print!

New Fancy Perfume: Olivia Palermo For Rochas Les Cascades

Naturally, my curiosity was all over this MacBook Pro perfume thing when I first read the news. Basically is like living that feeling of opening an Apple box and smelling the “new” scent within.

Air Aroma wanted to capture and release that for an art installation in Australia. However, Alexander Cosic, the Sales Manager from Air Aroma, who described the new product as: “a mixture of ink, paper, foam, sticky tape, and the Macbook with a hint of glue smell” is now looking for distributors, according to the Fashionista. Would you be interested in buying if ever?

Fashionable Gadgets: Apple MacBook Perfume

(the clip was shot by Mert & Marcus) Oh, Madge, you really misbehaved! I think I’m going to punish you! By not buying your perfume! That’s my Truth and Dare.

Madonna’s Truth Or Dare Perfume Commercial Is Out

Adam Levine’s perfume is called 222. Because it’s his lucky number. And although, as a complete professional, he didn’t reveal anything more about the fragrance, he assured everyone that “It’s going to be cool”. Phew, you took a great weight of me mind, Adam! (I’m sure the perfume will be just as tasteful as Adam himself, the picture below speaks for itself. Image found here)

Adam Levine’s 222 Perfume Set For May 2013 Release

The beautiful work belongs to French artists Florence Deygas and Olivier Kuntzel who twisted on the original idea and came up with a modern, tres chic and really inviting advertising for the reworked perfume from Guerlain. Reworked, yes, for this is not the first version of La Petite Robe Noire, oh no! There was another edition before this one (which will be distributed globally, unlike its less known predecessor dating from 2009). It’s a floral “Little Black Dress” with an adorable campaign! Come, come press play! (pretty interesting choice of music – Nancy Sinatra’s These Boots Are Made For Walking – it’s supposed to be about a dress, not about the boots? Just saying…)

Guerlain’s La Petite Robe Noire Perfume Animated Ad Campaign

But let’s not make this about his men fragrance which was issued in 2010, let’s talk about Lovingly. By Bruce Willis. This scented declaration of love will be available for 34.95 Euros. Additional products add up to the series: body lotion 19.95 Euros, perfumed shower gel (17.95 Euros). The smells concentrates around white blossoms and fresh citrus with notes of sandalwood and musk. (to give you an exact perspective over this perfume: it’s released through the same company dealing with fragrances from the Desperate Housewives, Heidi Klum or Michael Schumacher)

Bruce Willis’ Lovingly Perfume

What pushed Jennifer Lopez to re – release an already established perfume name? Maybe the need to update her marketing personality? Glowing perfume is reported to be much like the original Glow “natural, earthy, clean and real, but a little different side of that. It’s the woodsy side of it, which I think is kind of New York – y, darker and sexier.”.

Starting May 2012, Glowing is going to be sold in three sizes (from 1oz. at $39 to 2.5 oz. at $65) with complimentary body lotion. As for Jennifer Lopez, we’ll see a lot of her in the upcoming years, as she’s determined to tour, release even more music, maybe star in a film or two. Jennifer Lopez is Glowing. And busy. Celebrity merchandising isn’t going anywhere soon!

Jennifer Lopez Launched New Perfume, Glowing