This is a new controversial ad campaign started by Equinox. Who or what is Equinox and why does it feed on controversy? Equinox is a high end fitness center based in New York. In January 2012, they released images from an ad campaign which perplexed gym goers and not just them. It involved non traditional [...]
March 16th, 2012 by kpriss — Ad Break, Issues, Sports
When we talked about Bar Refaeli’s lingerie project a couple of days back, I realized she was mainly doing underwear modeling and so here she is, doing what she does best: showing her beautiful (normal, curvy) body in a new ad campaign. (no, it’s not for her own line, although I’m really curious to see [...]
March 15th, 2012 by kpriss — Ad Break, Lingerie
Wow! Talking about next generation advertising! The notoriously clothing company GAP (one of my favorite labels too) has engineered a new marketing approach. As if strategic planning for relevant ad posters placements wasn’t headache enough, meet the geo – fencing bug! In short: whenever you were in the proximity of a Gap advertising poster and [...]
March 15th, 2012 by kpriss — Ad Break
There’s something about Mad Men. Something that drives everyone mad for Mad Men! The very successful TV Series which will premiere its fifth season (that stands for five years of shows) on March 25th 2012 has inspired the fashion industry in more way than we’d be willing to admit. (why? Because fashion is always about [...]
March 14th, 2012 by kpriss — Ad Break, Cosmetics, Featured
We’ve seen worse, you know! So let’s take it easy, concentrate on the facts and try to ignore the way they’ve been brought to life. Jean Paul Gaultier is working with Diet Coke as a creative director, replacing Karl Lagerfeld (it was about time!). As such, Jean Paul Gaultier is starring in a series of [...]
March 14th, 2012 by kpriss — Ad Break, Designers, Food'n'style
So now we can all see Rihanna in another Armani Jeans / Armani Underwear ad campaign. And she’s no different than what we saw last in that all jeans outfit: pretty, controversial. I will not even tell you how the video unfolds; you’ll have to see it for yourself. I’ll say just this: (I love [...]
March 12th, 2012 by kpriss — Ad Break
What a beautiful campaign! I’m under its spell! Guerlain’s new perfume, “La petite robe noire” (the little black dress, in French) is promoted not by a person, be it celebrity or professional model, but by a drawing! And what a lovely drawing and what a charming animation! The beautiful work belongs to French artists Florence [...]
March 6th, 2012 by kpriss — Ad Break, Featured, Fragrances
A lot is happening this Spring! Especially fashion – wise! After Marni’s collection for H&M, there’s another lovely line coming to a store near you: Diane von Furstenberg & Gap partnered up for a special collection for the little ones! Diane Von Furstenberg’s GapKids collection is going to be launched March 15 (that’s in two [...]
March 2nd, 2012 by kpriss — Ad Break, Designers
