I’m sure the idea is far from being a new one, but Lindelucy, a Brazilian lingerie company, made quite a collection out of it! Lingerie with GPS tracking devices called “Find me if you can”. (click though to see more from the collection plus a short video with the “fashion show”)

Lindelucy, isn’t there some investing to do? If you really want to break into the GPS market, you’ll have to be far more subtle than that! Also: if you want people to actually buy your undies collection, it’ll have to be cleverly promoted/presented than that. For now, as appealing as it sounds, we’re GPS-safe! Oh, the horror of gadgets went wrong! (via)

The GPS Lingerie. Wait, What?

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The new fragrances called Beckham Signature Story (one for her and one for him) keep pushing their love story in advertorial photography. Posh is her usual pouty self only they didn’t let her wear her shades so she kept her eyes closed. David.. Um… really, this man doesn’t speak to me. He’s like an empty shell. Nothing. Nada. Can we get back to Posh, please? (via)

David And Victoria Beckham DVB Beckham Signature Story Perfumes

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(the very self explanatory movie poster for Angelina Jolie’s Salt movie is out. Let us not forget that Salt was originally intended for Tom Cruise and not Angelina. That being said, who is Salt?) (photo via)

Who Is Salt? Angelina Jolie!

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Sure, it’s a commercial, but it’s a happy, smart one: it’s Miele’s dishwashing magic machine plus a mini – entrepreneur! (via)

Easy Like… Dishwashing!

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If you’re a fan of Tim Burton’s imagery, you’ll most likely enjoy the following 31 seconds. If you’re a fan of animated movies, you’ll most surely enjoy the following 31 seconds. Either way, it’s too short to dislike, so give it a shot, will you? More information about the exhibition can be found here. (via)

Tim Burton’s Short Animation

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Beauty that’s in your mind. That’s the one. Dolce and Gabbana L’eau The One. I may be missing the entire plot here. Let me get some set – help: Scarlett Johansson all alone, rolling and eventually peeling an orange in an empty kitchen, she’s all dressed up with a lbd and black heels. Sweet chignon. Blond hair. Since when selling a perfume has become a matter of being a Ph.D, Doctor in Philosophy (or at least a Psychology Major)?

Scarlett Johansson, L’eau The One Dolce & Gabbana

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Completely sold to the comfort and the endless fash-opportunities offered by Ann Taylor, Heidi is their Holiday 2009 spokesface. You’ve got the bling, you’ve got the cashmere. Who could ask for more? (via 1, 2)

Heidi Klum For Ann Taylor

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You may remember it correctly, Scarlett is blonde no more. She radically switched to redhead (plus she really has long hair!) a while back and this campaign pretty offends my sensitivity. (the story continues right after the jump with more images!)

Sure she still plays the bombshell for marketing purposes, but she’s advertising for a brand doing 90% women clothes and accessories. While the seductress game? Unless all gay women out there dress chez Mango, this campaign is pretty boring, the same old cliché all over again. I do trust we outsmarted the day when only blondes had more fun and felt more feminine the others. Haven’t we? Sorrenti & Mango say we haven’t! (TP via FWD)

Scarlett Johansson Back To Blonde For Mango Fall Winter 2009 Campaign

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While Vera Wang Princess is already available in Department Stores (yep, it’s Coty, you can find it anywhere) there’s not much information available on the new campaign, but we do love to make a little bit of research on our own, right? (the story continues right after the jump with more images and a video!)

While the ad allows you to travel in the dual world of a teenager (think Hannah Montana or Taylor Momsen), the perfume seems to be just as lasting as an ice-cream in the hot beach sand. Too bad about the fruity, vanilla, flower notes (aren’t they all, the “young” perfumes fruity, vanill-ish, flower-ish?) it just fades away too soon.

And if the after-effects would have kept a reasonable level, the ad print would have been just as lovely as Zoe. (via)

Zoe Kravitz, The Vera Wang Princess

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Paris Hilton Is Vacant In New Zealand

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