Well, how’s that for publicity – let’s say you’re the proud owner of a site. And let’s say that site lends designer bags. How would you promote your business?

Besides the average advertising campaigns to make people react in your tiny little pond, have you ever thought about contracting a big fish from the ocean? Let’s say.. New Line Cinema?

Well, you’d better think of that from now on! Because the breakthrough has already been made! BagBorroworSteal.com is a site from where Kate Jennifer Hudson who plays the Assistant of Sarah Jessica Parker’s Carrie Bradshaw character gets her purses.

And it doesn’t end there! The New Line Cinema agreed on a Sex & The City Collection with the site in question!

How about it? Next you know, the bags from the Satc Collection will be 4 and all get to be “designed” by Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon. Predictable?

(via wwd, images @ imdb)

Urth acts under the saying “redefining luxury” and helps fashion’s conscience develop.

Given that mining is a harsh process for those involved as for the environment, it seems someone finally put some sense together and decided it was about time to do something for the environment, and not against it. Through the Urth Solutions program, profits from the gold products sales are reinvested in the community where the gold was mined. It sounds so good, I almost don’t believe it! I’m not a big fan of jewelry myself. I got my wedding ring and it’s quite enough for me. From time to time, I wear fantasy jewelry, but I’m very fond of the idea that wearing something can actually do some good in the world!
Does this campaign sound real to you?

(via vogue, urthjewellery)

Oh how celebrities sparkle perfectly fit in the spotlight! Makes you think it’s all so effortless and easy to get.

Have you ever dieted? I know I did (once or twice). And many women that I know followed a strict diet and a severe program just to keep in shape. To be fit. Fit for what? the question came to my mind. Why do you diet (if you do)?

I dieted because my body reacted bad to certain medicine so I had to revert the effect. It took me a year. Since then I’m careful with what I eat, but I don’t make obsessions. Seems that some of the stars are making their life story from being slim (sometimes unhealthy skinny) and staying in shape. It may look good from the outside, but from the inside sounds like nightmare to me.

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We aren’t immortals. And down there inside, we all admit it. And our everexpanding ego pushes us to makings that will outlast us.

Well, what if the world will, indeed, outlast us? What then? Our most prized achievements will go down in glory or they’ll last just to honor us ages after we’ll all be gone?

We’re not all fair with us or the environment, no one really remembers what love thy neighbor as thyself means, nor we look with understanding at the Vatican trying to change the 10 Commandments with referrals to the environment or experimenting on humans.

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After letting the Marilyn Monroe Last Sitting scandal settle down, Lindsay Lohan found another way to claim the spotlight.

“It will be a while before it comes out, but I’m going to do it. Some of them will have prints and some will have patterns. I love leggings.”

I believe you’re all familiar with Lindsay photos in her almost second skin leggings (I wonder if she ever takes them off!), now imagine finding Lilo’s line at your regular Walmart? Maybe she’ll be making a promo with Ok! Or the other way around – you buy two pairs, you get a photo of hers, you buy all the stock, you get her in skin and flesh! Oh, pardon me, in leggings and … mm whatever!
(via nymag)

For a five piece preview, the fifth Kate Moss Collection for Topshop puts your imagination at hard work!

It’s called “From Ibiza, to Miami, India and beyond” and my focus is on “beyond” right now because Ibiza, Miami and India are surpassed by the pieces shown on the site. Would it be that “beyond” stands for beyond any fashion sense? Beyond any indulgence we might (still) have on Kate Moss the uber trendy designer? I’m working all my imagination in this rhetorical speech and can’t see the light at the end of the Kate Moss Topshop tunnel! Do you?

The long awaited launch is March 18th and you’ll all get your hands on the “feather-weight chiffon dresses and blouses (…) Gypsy-inspired broderie anglaise and scarf prints”. Do you feel the electricity in the air?
(via katemosstopshop, nymag)