Is blogging officially dead? Some of the most notorious bloggers keep deserting their online platforms migrating – they say – towards new, more rewarding projects.
Blogging has lost its shine and magic – do we need to refocus our blogging energy on something else? A ton of question arise after each blog left behind. The last dinosaurs… ahem bloggers – how do you find the motivation to keep on blogging and what pushes others away from the once-so-addictive blogging activity? I will talk about the three main reasons why blogging is dying. Let me know what you think and if you have an opinion, do speak up, I’d love to hear more about this!
I know this started out as a question about all the fashion bloggers who seem to pull out of blogging, deserting their once favorite social media platform, however, it can be easily extended to all domains, not just fashion. Blogging, in general, seems to be plagued… why?
One (easy) answer would be: bloggers (eventually) grow up. Grow out of blogging as well. Eventually they consume this ‘reality show’ stage of their lives and move on to more pressing matters: existential or professional (starting a family or pursuing another career).
Some have tried to diversify at some point, bring in new material, new contributors, new perspectives but they all wear off in the end if the heart is gravitating to another planet of interest.
There’s also the reverse of evolution, if I may call it this way – while some bloggers have turned pro (became regular journalists), pro journalists have become bloggers by taking up personal pages and thus taking their followers even closer, exploring more in-depth the topics of their interest in a more conversational manner.
Do you know that: Media is using our insecurities to keep us from being ourselves?
Another (easy) answer would be that big corporations have seen the potential in getting closer to popular bloggers. Their new perspective, their creative energy and especially their loyal following have thickened the rows of corporate customers (by corporate I understand big magazines, big fashion outlets, big brands eating the little fish in the pond).
In the beginning they were scared of bloggers, even desperate to contain the new blogging virus threat but the smartest corporations understood that it was better to go with the flow rather than fight against the new army of bloggers…
Corporate got its traffic back, even more, but bloggers lost their precious independence by joining an ‘Umbrella’ corporation. Eventually, it all gets depersonalized and the once intimate, familiar nature of blog posts has transitioned into an impersonal, distanced discourse inflicted with thesis powers. Our once blogger-friends have turned into dictators who write about a lot of ‘should’ and ‘must’…
At the end of the day, a blogger has to have all his/hers checklists done. All social media accounts updated, all questions answered, all comments addressed to, all emails sent. Now every new blogger who loved the old-school, personal interaction with the readers must take it all on Twitter.
And as direct as Twitter may be, it has that serious downfall of word-limitation but no speed-limitation. The fastest twitters are now the best bloggers. Yet they’re hybrids of the old school bloggers who bet it all on pacing, on familiarity and closeness. You don’t have time for that on Twitter – everything is consumed within minutes, hours at most.
As I used to say: blogging (as any other work-from-home engagements) has a very important pro and con at the same time. You can enter the office at any moment of the day and take a break without anyone asking why and for how long. The con? You’re never really out of office. Ever. Not even when you sip on your coffee or walk your dog, dress up or wake up.. You’re always connected, always required to update, to react, to interact.
This brings huge amounts of stress and the tension gets so high at some point that many bloggers (regardless of their domain) give up or take significant breaks just to find a normal pace and take the pressure off.
I pulled out of Facebook’s fast lane and although I appreciate the immediateness of Twitter, I cannot, for the life of me, transform my old school blogger into a twitter-blogger. I love interacting, taking my conversation to a personal level, but when things get taken out of context so much, so fast, so mercilessly, I beg to differ and remain old school. Good, bad? I would love to discuss that with you, the way we used to!