Every year there’s a new most-sought-after model by fashion industry standards. Last year, it was Kate Upton’s year. 2014 belongs to Daria Werbowy!
Daria appeared in Kate Moss’s first fashion editorial for Vogue UK, in the March 2014 issue and she’s also the star of 6 different ad campaigns that we know of so far. Posing for the most prestigious fashion photographers or appearing in marketing initiatives for some of the highest ranked fashion houses is definitely a wonderful thing for a model who took some time off and now it’s back in the game. Maybe more should try and bring back the same positive energy Daria brought from her hiatus?
Daria Werbowy Celine Spring Summer 2014 Ad Campaign
This marks one of those ‘rad’ imagery which should be included in the word’s very definition. Rad is e-slang short for ‘radical’. As in the new cool. The new uber-cool if you will. The new fierce! Photographed by Juergen Teller, Daria represents for the Celine maison alongside Amanda Murphy, Julia Nobis and Leona Binx Walton.
Whatever the reasons behind casting Daria in this new campaign, she really reminds me of Phoebe Philo, the designer who redefines cool from the Celine sketchbook season after season.
Daria Werbowy Isabel Marant Spring Summer 2014 Ad Campaign
Mastering the relaxed style Isabel Marant has us all used to, Daria Werbowy was photographed by Karim Sadli in those gorgeous cool-out-of-this-world garments that made the designer’s affordable collection with H&M, a customers favorite.
Despite of the seemingly over-used cool factor Isabel is betting on season after season, there’s still something new about this campaign: the ads print position makes you rotate your head clockwise to really see what’s going on there. Also: the auto-rotate screen option will only get you dizzy!
Daria Werbowy Balenciaga Spring Summer 2014 Ad Campaign
The second ad campaign since Alexander Wang took over the creative helm of the fashion house is photographed by Steven Klein and styled by Jacob K. Daria looks severly avantgarde but the timeless, seasonless aesthetic of the fall-winter ads starring Kristen McMenamy were lost although the same photographer and the same stylist were still part of the project.
I like Daria and embrace her fashion worth.I’m equally appreciative of Wang’s collection for Balenciaga sartorial value, but looking at these ads made me feel some weird type of poison ivy rash…
Daria Werbovy Mango Spring Summer 2014 Ad Campaign
Keeping in line with their ever-growing popularity among the bloggers and street fashion followers, Mango is pushing in the laid-back attitude with a feminine yet relaxed collection and Daria as their spokesperson. Photographed by Josh Olins, Daria shows the best of her blond sailor girl highlights and beach styled wavy hair.
Daria Werbowy Diane von Furstenberg Spring Summer 2014 Ad Campaign
Photographed by Mikael Jansson, Daria was styled by Anastasia Barbieri into showing her lady figure and her ultra feminine urban manners. This is a stunning, although classic example of Daria’s versatility and all around fashion availability.
Daria Werbowy Salvatore Ferragamo Spring Summer 2014 Ad Campaign
Yet another example of how Daria can shed off her beach surfing looks and put on her best fashion foot forward! Photographed by Mert&Marcus, the new Ferragamo campaign is surprisingly colorful although featuring an array of neutral clothing and accessories.
Spiced with just a few key strong elements (exotic textures and subtle jewelry), the campaign captures the summer spirit with a detached Italian elegance.
Daria Werbowy Vogue UK March 2014
Debuting her editorial signature with this year’s quintessential model, Kate Moss embarked Daria Werbowy in a Vogue-sque rock’n roll adventure captured on camera by Mario Testino.
See also: Daria’s double cover comeback!
The idea of some of fashion’s highest luminaries working together for an editorial product is exciting and I can’t wait for more images from the issue – the preview looks enchanting and nineties enough to make me swoon and dream for more! More Daria, please! (images courtesy the respective brands/magazines)