While there was much bragging about Elysium’s fashion choices (namely the perfectly shaped Armani suits Jodie Foster’s character was wearing 24/7), less was said about the movie’s other visual branding. One of which, Bugatti, was particularly spotlighted during this summer’s most expected sci-fi blockbuster.
Should you have seen the movie and not felt particularly interested in Elysium’s technological crumbs, you still might remember the famous getaway shuttle used by Mr Carlyle. The red and black design is particularly flashy and, although assorted to Armadyne’s visual signatures (a similar red-black combo is also used for the droids), the Elysian Fulgar Shuttle is an emblematic vision of the movie. Both a spectacular transport vehicle and a fashion statement, Armadyne’s design is actually based on a Bugatti Veyron. Stunning machinery.
But wait, there’s more in our news bag today! Bugatti may have made it onto the big screen in a spectacular appearance, but Bentley has announced its foray into handbags while a Hong Kong-based loan company is using luxury handbags as collateral on loans. (got your attention already? Click through, we have loads to talk about!)
Until now, the general fashion public was accustomed to associating bags and cars on special edition items but it looks like, from now on, we’ll have to get our brand references all mixed up for Bentley entered the luxury handbags domain with an enviable grace and ease. In just a few days, the new luxury arm candy with a Bentley logo will be available for prices such as $7,000 or $5,500 and names and colors hinting at the fantastic Bentley automobiles (‘Fireglow Red’, ‘Neptune Blue’ and names such as ‘The Continental’ and ‘The Barnato’ inspired by – said wwd – ‘a late English aviatrix, Diana Barnato-Walker, incidentally passionate and loyal Bentley client).
Of course, when it comes to drawing a parallel with Bugatti, they may have made it big in movies, but a generic Bugatti Weekender Bag still sells for $300 at current exchange rates on bugatti-collection dot com. A bargain? Nah, Ettore Bugatti didn’t focus on bags when he set out to build and sell world’s fastest, most expensive cars! Throwing in an extra $300 when you buy a $2,250 Million car sounds like a bad joke, doesn’t it?
So if you’re a forward fashion thinker and envisage your bag as a financial loan instrument, namely with the ‘Yes Lady Finance Co.’ we talked about at the beginning of this story, don’t put all your money in Bugatti’s Weekender basket! Cut a zero from the Veyron’s price and you can buy yourself a pretty Bentley Continental GT (for apx $200,000) and throw in an extra $5,500 for the Bentley Continental assorted bag. Which falls into the ‘luxury handbag’ category accepted as loan collateral at the financial Hong Kong firm that, according to wsj, doesn’t need its loan clients to present proof of income but a genuine luxury designer bag. Oh, and they’re also discrete if your bag proves to be a fake – they won’t say a word about it, they’ll just deny your loan, simple as that!
So my dahlings, what would it be? Elysium’s $2 Million Bugatti or Bentley’s $250 Continental and $5,500 assorted Continental Bentley bag?