While still under the menacing ‘last season’s trend’, nail art is slowly but steadily passing in last when it comes to this fall’s beauty ad campaigns. Cosmetics giants are putting all their money where the stars are so that we, completely blinded by their shine and fame, we’d just ravage the beauty counters in search for whatever they’re selling. Because we need that. We need whatever they’re selling for the promise of eternal beauty and fame, supreme recognition and adoration.
Cate Blanchett, Natalie Portman and Diane Kruger were all contracted as spokespersons for three different brands in their respective beauty ad campaigns. Cate Blanchett is famously representing Giorgio Armani’s SI perfume ad campaign, a job that earned her a $10 Million paycheck. (there’s more under the cut, don’t miss the video after the jump!)
The perfume in itself, however, is a reinterpretation of Giorgio Armani Chypre perfume which ends in vanilla and carries tones of patchouli, amber, neroli, rose de mai absolue and Egyptian Jasmine absolue and it will be available through Harrods at $130 for the 100ml Eau de Parfum.
Natalie Portman returns in Dior’s advertising campaigns as the face of Rouge Dior in the Fall 2013 Rouge Dior ad campaign, representing a product that celebrates its 60th anniversary this year with an impressive collection of 32 lipstick shades and 12 nuances of Contour Lip Pencil (like I said, nails come in last as only 4 Dior Le Vernis nail lacquers were launched for this fall’s Dior Beauty palette).
As far as Diane Kruger’s Chanel ad campaign goes, it was shot by Peter Lindbergh and carries his 80s cinematic visual trademark in a commercial narrated by Diane herself. Although I was waiting for Karl Lagerfeld to get 100% involved in this marketing initiative as he and Diane are not only neighbors but also close friends, I was surprised to discover the relative linear and unconvincing marketing concept of the new Chanel Where Beauty Begins Ad Campaign…
I’m puzzled though: while every single beauty ad campaigns capitalizes on the ‘inner beauty’, they all sell products meant for the outer beauty. Chanel’s face care regimens, Giorgio Armani’s perfume, Dior’s lipsticks… like the customers were all just blank canvases waiting to be painted with their watercolors, oil colors and crayons. Where’s the ‘inner beauty’ to begin with?