What is this? Calvin Klein day? Rooney Mara who, since she was styled for The Girl With the Dragon Tattoo, became someone whose style and looks are synonymous with off-beat, atypical and fashion avant-garde, is the face chosen by Calvin Klein to represent his newest fragrance for women: Downtown.
Scheduled for release this July, Downtown’s advertising campaign was photographed by Jean-Baptiste Mondino while the video commercial (of which we know nothing momentarily) was directed by the great David Fincher. Usually, Calvin Klein’s perfumes are some of the best selling in the industry and I’m certain that this won’t be the exception, especially with such professional help as Mondino and Fincher.
Rooney joins a spectacular gallery of women who are more fashionable in their own terms than following the trends du jour. Although I’m certain Rooney’s style was fabricated, she still matches the CK profile of the quiet, modest, any-woman who is just particular and special and … you know, the ‘One’. (wink)