Remember when we talked about the swift change that went on in Givenchy’s beauty advertising? Younger, more mediatized Amanda Seyfried taking over the Very Irresistible contract from Liv Tyler?
Well, it didn’t happen just for the beauty campaign, actually. It’s taking over the entire maison of Givenchy, one ad at the time. Amanda Seyfried appears in the house’s latest ad prints as styled by Carine Roitfeld. Wait, it gets better: not only did Carine styled the ads but she also starred in them alongside her daughter, Julia (I wonder if they didn’t bring the wee one along for the family portrait’s sake).
However, we were not yet treated with the full preview but only a teaser of what the ads will look up when they’ll breakout in August. Mert and Marcus photographed the gipsy lot from which we have Amanda and Dalianah Arekion here. Part of the casting are also Mariano Ontanon and Spanish actor Quim Gutierrez. Why gipsy? Because, according to wwd, that’s what Riccardo Tisci himself said about the collection and the nomads that inspired it. Because in Tisci’s mind, gipsy only stands for traveling the world. Ha!