I know we were all secretly dreaming of the next James Bond as Idris Elba. Ahem… Idris Elba as the next James Bond (wink) but the closest we’ll get to that dream coming true is a series of commercials for Toyota.
So until the next series of Luther kicks off its new season, we have not one but three (so far) short clips showcasing the new Toyota Avalon. Three distinct episodes were released as part of an enthralling story of spy games. And Idris is pretty good at thrilling the audience with this kind of suspense-filled action scenes. All you have to do is hit the jump button and join the little adventure!
…with your eyes only. I like to look at these commercials as if they were screen-tests, pitching the audience for the right response in view of a future Bond engagement. It would be a nice change, an update if you will, and a welcomed one, I’m sure. Antony Hoffman succeeded wonderfully in his directing mission for the ‘Only the Name Remains’ spots while the montage team excellently picked up the suspense plot.
I felt it was pretty unfair for the wide audience since this Toyota Avalon 2013 campaign specifically targets the African-American consumers. It has a broader appeal and I’m sure it will engage more than just this segment of the market.
Now that you watched all three of them – a total of 2minutes of playing spy with Idris Elba, here’s the behind-the-scenes bonus. What’s your take on this? Would he make a good Bond if given the opportunity?