With every new cover graced by the amazing Joan Smalls I keep wondering what’s going on with the fashion people and how they allow themselves to be so dull and just ‘meh’ when they have such incredible potential on their hands!
Knotted in some cliché threads, blinded by safe choices, Joan Smalls’ covers end up being a huge disappointment to me, regardless of how enthusiast I am about her being on a new magazine cover. Take this Vogue Russia as photographed by Richard Bush – what’s so appealing about this picture that would make you pick up the magazine from the newsstand and take it home with you?
Joan is so much more beautiful than this over-photoshop clone of hers. There’s too much discipline, too much polish on this April cover. I’m really crossing my fingers for the inside content to be better. The modest preview had me hoping, although there’s still something weird about it as well.