When news about Karlie Kloss being the spokesface of Juicy Couture’s ad campaigns emerged, I was really surprised. I just couldn’t picture Karlie as a Juicy girl. Although she’s quintessentially American and even has a real personality to sustain her modeling work, she didn’t strike me as a Juicy Couture girl.
But Juicy responsibles clearly don’t share my vision on Karlie as she’s furthermore campaigning for the brand in the Couture La La Perfume commercial. Life’s a beach, for the young fashion population and Juicy Couture will definitely capitalize on that. With a little artistic help from Inez & Vinoodh, Karlie Kloss is the pink princess of the beach, emerging from the waves with a ginormous bottle of perfume. Juicy mermaid, that’s what she is! (and if you don’t believe me, all you need is hit the jump and you’ll see for yourself in the perfume’s commercial!)