Miu Miu Amazing Spring Summer 2013 Ad Campaign

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So my dahlings! Today it’s Mayan’s version of world’s last day. Or so they say. That the Mayan calendar ended this day. So I feel a moral obligation to talk about something really significant – fashion wise – in what could’ve been the last day for mankind and the world as we know it.

The Miu Miu Spring 2013 ad campaign feels like the right topic now. It’s secretive, it’s aesthetically outstanding and forever playing with clichés. Masterfully shot by Inez and Vinoodh, packed with first class models and appealingly styled interiors crumbs, it was cleverly released the day before the Mayan World ended. (the story continues right after the jump, click here for the gallery!)

Doutzen Adriana Bette Miu Miu Spring 2013 campaign

There’s so much going on in these images, I really have to ask how they came up with the concept! And thinking about that, I keep telling myself it has to be about the Mayan Apocalypse. It just doesn’t add up otherwise. There you have Doutzen Kroes, Adriana Lima, Arizona Muse, Malgosia Bela, Bette Franke, Tamara Weijenberg and Martha Hunt cramming up against each other, whispering, all worried and distressed like they had a severe shoes & bags budget cut.

Bette Franke Miu Miu Spring 2013 campaign

The Miu Miu ad sisters’ drama unfolds before our very eyes, in beautiful colors and greatly accessorized. There’s a grieving sense of melancholy to Miuccia’s aesthetic that keeps haunting me for hours – is it the same for you? (images from FgR)

Adriana Lima Miu Miu Spring 2013 campaign

Miu Miu girls in bed Spring 2013

Betty Franke Miu Miu eyewear Spring 2013 campaign

Arizona Muse Miu Miu Spring 2013 campaign Miu Miu Spring Summer 2013 campaign Miu Miu Spring Summer 2013 ad campaign

Miu Miu Spring Summer 2013 Miu Miu Spring 2013 shoes Miu Miu Spring 2013 bag ad campaign

Miu Miu Spring 2013 bag Miu Miu Spring 2013 ad Inez and Vinoodh Miu Miu Spring 2013 ad campaign

Miu Miu shoes Spring 2013 girls secrets Miu Miu Spring 2013 campaign Miu Miu Spring 2013 campaign coats

Bette Franke Miu Miu red Miu Miu eyewear Spring 2013 Doutzen Kroes Miu Miu Spring 2013 sunglasses

Miu Miu eyewear Spring 2013 campaign Bette Franke sunglasses Miu Miu Spring 2013

1 comment so far

#1 ana on 12.21.12 at 12:21 pm

Well, thanks God it was not the end. I still have a lot of things to achive in my life!!
This campaign is gorgeous in all aspects.
Wishing you all a joyous weekend and a wonderful Christmas!

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