F1 Sunglasses: Tag Heuer Ayrton Senna Sunglasses

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Undoubtedly one of the most gifted pilots that the Formula 1 tracks have seen, the Brazilian Ayrton Senna was honored by TAG Heuer with a pair of sunglasses wearing his name.

Normally, I would’ve labeled this with a fame related description, but TAG Heuer declared that the profits from the sales of these legendary shades will go to the Ayrton Senna Institut (a non profit organization founded in 1994 working to help develop children’s potential through school learning).

I wish more brands would promote charitable initiatives like that! (while I don’t have pricing information, I do know that this limited edition Tag Heuer Ayrton Senna collection is available starting January 2013 – maybe we’ll hear more about it when the time comes.)