I distinctly remember a line Andrej Pejic threw once, back when he was in his glory peak days, saying that maybe fashion houses are in a sensitive financial position and, by hiring him, they’d get both the girl and a boy for the price of one. With that in mind, also adding the fact that creative heads of their own fashion maisons seem to find it suitable to do their own advertising (photography and styling), I’m compelled to label Saskia de Brauw’s Saint Laurent Men’s Ad Campaign as normal!
However, if I would step aside from the fashion spotlight, putting things in a normal perspective, I’d say this is sick, even for fashion standards! (the story continues after the jump, click here for the gallery!)
I won’t even begin the ‘not original’ discussion, it was clearly done before so we can safely rule out the element of surprise. I could, maybe, speculate a certain level of admiration pushing Hedi to pull a Lagerfeld on this Men’s ad campaign, but even so, it wouldn’t make a round explanation. Not even the usually passionate people at tFS weren’t impressed as to comment this advertorial matter on every facet, in every direction!
So let me tell you what I see in these pictures: I see a young person of uncertain gender who’s obvious both socially and morally misfit. Crawling, crouching, cramping. I fail to let myself immersed in the fashion and the style of it because I recognize not the fashion visual power of this but more the PSA symbol attached to a picture of a thin, disoriented young man dozed of on a chair or crouched down on the floor, looking all kinds of wrong. Is this what it is? Hedi Slimane’s Saint Laurent Men’s fashion PSA?