This story was inspired by a particular video describing (and time – lapsing) the arrangements made for the Maison Martin Margiela’s Spring Summer 2013 fashion show. Watching it clued me into thinking that some fashion week sets are definitely easier than others.
And because I know you appreciate a bit of peaking in the backstages of fashion, here you go: fist the video I talked about and then we’ll work around that theme after the jump!
What do you think about Maison Martin Margiela’s fashion show set? It was based in The Salomon de Rothschild hotel and was put in place by Penique Productions, a crew of Spanish artists (Sergi Arbusa, Pablo Baque, Chamo San, Pol Clusella as identified by Neo2) who used inflatable white plastic to achieve this all – white Margiela aesthetic.
Contrasting with the Margiela set simplicity, Chanel’s Fashion Shows, usually an extravagant display of extravagant props didn’t disappoint in the Spring Summer 2013 season either: Karl Lagerfeld demanded that the catwalk would mimic photovoltaic solar panels and then he planted wind turbines on the runway: “Because the wind and sun are free” ironically said Lagerfeld, as quoted by styledotcom.
Just the other day, Louis Vuitton closed the Spring Summer 2013 Paris Fashion Week with not one but four escalators transporting the models on the actual catwalk. The idea was used before in the Kenzo Fall Winter 2012 set, as highlighted by Fashionista. But that didn’t minimize the impressive effect Marc Jacob’ installation produced on the fashion masses.
Do you think a complicated fashion set helps in creating a more positive global impression of the actual fashion show?