Oooh, you are going to love this! Constantly under fire for too much retouching and un – real skin smoothing, Lancome is sticking by its spokesgirl. Julia Roberts returns for Lancome’s La Vie Est Belle perfume ad campaign. And while the print ad campaign is, as you’d expect, full of smooth Photoshop moves, the video commercial is so much more rewarding!
Because I always love a good laugh and this video took me there, you’ve got to watch it! (that’s because I’m an incurable optimistic and I refuse to see the dark side of the said commercial!) Don’t expect it to be funny or witty. Expect… nothing!…
…because that’s what you’ll get! Nothing! It’s such a style – empty commercial! First: Julia Roberts in white, walking in a room full of people dressed in black. That’s surely something we’ve never seen before! And (you’re welcome to disagree, but you know it’s true) Julia Roberts’ walk – at least in high heels – can make any duck yellow with envy (here’s a 10second – duck walk epiphany)!
Oh, and what’s with the spider – sparkling web – marionettes? Is there some kind of metaphor I’m not feeling here? Something that has to do with “Life is Beautiful” – Lancome’s perfume name? Seriously, people, just because you put on a white dress for a black tie soiree and duck – walk up some stairs doesn’t send a beautiful life message! Especially when you’re in a visibly high tower above the city and the windows are open wide! (this was triggered by a tFS posting)