Julia Roberts La Vie Est Belle Lancome Perfume Ad Campaign: Wrong Message

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Oooh, you are going to love this! Constantly under fire for too much retouching and un – real skin smoothing, Lancome is sticking by its spokesgirl. Julia Roberts returns for Lancome’s La Vie Est Belle perfume ad campaign. And while the print ad campaign is, as you’d expect, full of smooth Photoshop moves, the video commercial is so much more rewarding!

Because I always love a good laugh and this video took me there, you’ve got to watch it! (that’s because I’m an incurable optimistic and I refuse to see the dark side of the said commercial!) Don’t expect it to be funny or witty. Expect… nothing!…

…because that’s what you’ll get! Nothing! It’s such a style – empty commercial! First: Julia Roberts in white, walking in a room full of people dressed in black. That’s surely something we’ve never seen before! And (you’re welcome to disagree, but you know it’s true) Julia Roberts’ walk – at least in high heels – can make any duck yellow with envy (here’s a 10second – duck walk epiphany)!

Julia Roberts Lancome La Vie est Belle perfume ad campaign

Oh, and what’s with the spider – sparkling web – marionettes? Is there some kind of metaphor I’m not feeling here? Something that has to do with “Life is Beautiful” – Lancome’s perfume name? Seriously, people, just because you put on a white dress for a black tie soiree and duck – walk up some stairs doesn’t send a beautiful life message! Especially when you’re in a visibly high tower above the city and the windows are open wide! (this was triggered by a tFS posting)

5 comments

#1 Riana on 09.04.12 at 6:22 am

I have watched a lot tv the last weeks. And I paid also attention to commercials. for a change Well, they are all silly. I never get these perfume commercials whether it’s Julia, Blake or even Charlize Theron or whoever more pass by. That Gucci one with Blake Lively looks uber silly too. I can’t remember what you wrote about it Kpriss so…..

#2 Roar on 09.07.12 at 8:25 pm

Yes, but she is SO DRAMATIC in this.

? It’s weird as heck. I think the puppet strings were the prettiest thing in the commercial.

Also confusing, that one woman suddenly putting on sunglasses.

#3 Elia on 09.21.12 at 7:29 am

This is the best commercial I have seen. It is a metaphor for life. How we choose to live our lives. Whether we are going to be held captive to a world full of diktat
( an order or decree imposed by someone in power without popular consent ) which symbolizes the ways of the world and all it’s glamour. Hence the black elegant clothing(darkness) the sparkling puppet strings
(control or enslavement) the woman putting on sunglasses
(spiritual blindness). Julia walks in full of light (the white sparkling dress) confident. She stops to think before she enters and when she does she too has the puppet strings but she breaks them off. She resumes her walk towards the open window with a glistening view of Paris. This commercial is basically saying that walking in the light (God) is freedom and makes life more beautiful than being a slave to the world no matter how glamorous it may seem therefore if you buy the perfume you will see that life is beautiful. Hence the name of the perfume. Brilliant advertisement!

#4 Michele on 09.24.12 at 9:57 pm

Oh, it’s SO trite and obvious. Everyone involved should be ashamed of themselves. I’m embarrassed and I had nothing to do with it.

#5 Mandi on 12.19.12 at 10:44 am

OMG I am getting my stepmom this perfume for christmas!!!

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