Solange Knowles Charming For Madewell Fall 2012 Ad Campaign

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Slowly but steadily, I came to appreciate Solange Knowles more and more. She’s no longer in Beyonce’s shadow, she’s her own persona and personality. And I really appreciate her honest ways and natural approach (but you already knew I was going to say that, didn’t you? Wink)

Madewell is one of the brands I check for seasonal wardrobe updates since they make such pretty clothes and the lookbook below is one more reason to love what they do. Simple white backdrop, really comfy looking clothes and easy to wear, urban chic looks. And the ultra – adorable Solange! Check her out in the behind the scenes video, after the jump!

Don’t you just looooove hats? Hats are officially my new headbands!

Solange Knowles wears a hat for Madewell

Solange Knowles mixing prints for Madewell Solange Knowles Madewell fall 2012 campaign Madewell fall 2012 campaign Solange Knowles

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