It’s been a while since we last talked about Louis Vuitton’s Core Values Ad Campaigns (since Angelina?). Now, a day after the 2012 Olympics Closing Ceremony, we’re treated with an interesting campaign starring none the other but the most decorated Olympian of them all: Michael Phelps.
US’ most notorious swimmer was photographed by Annie Leibovitz for the Louis Vuitton Core Values Ad Campaign both in his natural, Olympian element (water) and on a dusty bourgeois – like couch, in a friendly chat with another Olympic legend, Larisa Latynina, now 77 year-old but still holding the record for winning most individual medals in her gymnast years, representing the former Soviet Union: 18 gold medals between the years 1956 and 1964, as the NY Daily News reports.
Although the tub photo is a bit strange, the overall aesthetic of the campaign has the same epic look as the previous ones in the Core Values series (remember Moon Odyssey and Sean Connery). All thanks to Annie Leibovitz! I’m sure things would’ve been radically different if Juergen Teller was involved (wink).