Lara Stone continues to be a Calvin Klein exclusive, representing for the label in the Fall Winter 2012 2013 ad campaign. Predictable. I would’ve said the same any other day. But today, something’s changed. My attention, usually seduced only by smiling faces and joyful sightings has caught the revolutionary bug.
And I don’t, for the life of me, understand the kind of visuals promoted in Calvin Klein’s Fall 2012 ad campaign. Who are they selling this concept to? Wealthy middle – aged (or more) men looking for easy adventures? The kind of love a credit card can buy?
Oh, silly me! I think I got it: I think the actual message of this campaign is “look: our clothes are so well made that you can trash them any way you want and they’d still look good!”. Yeah, on trashy people in trashy situations. Maybe.