After doing an excellent ad job as a bride, Freja Beha Erichsen returns to Harry Winston’s jewelry world with yet another ad campaign. Or so it seems.
This time, however, she’s not smiling bright, she’s not wearing the wedding veil or carrying any cute baby. She’s back to mysterious, gloomy black. In order to sell heavy duty diamonds, one has to look dark and sad, wear black lace and avoid any (human) eye contact. Too bad, we loved her smiling, didn’t we? (after the jump you can watch the behind the scenes video with her smiling, from the previous season’s campaign, if you’re feeling nostalgic)
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