I would normally greet and cheer an ad campaign that glamorizes the Back to School season. Except this DSquared2 Fall Winter 2012 2013 ad campaign focuses on entirely different aspects of the schooling activity. It’s more like Clueless meets Gossip Girl and they all pass the House Bunny test!
That aside, I think the clothes are great, totally taking my mind off of school related issues, plunging me back into the 60s fashion era via Instagram (don’t be fooled, though, even if you think you can reproduce the same visuals through the much acclaimed app, these campaign pictures were taken by Mert and Marcus)! (click here for the gallery; starring Daphne Groeneveld, Frida Aasen, Bette Franke, Liuk Bass, Ralf Javoiss, Simon van Meervenne)