Giorgio Armani loves his actresses! Megan Fox keeps on representing the house’s Beauty segment while a new perfume, Code Luna, has been launched with Valeria Bilello, an Italian actress, as its spokesperson (the print campaign material was photographed by Paolo Roversi).
Watching the video commercial (find it right after the jump), I’m having a hard time understanding if Valeria is the Moon or just hypnotized by it; the soundtrack doesn’t help clearing the situation either (La Roux In For The Kill). Could this be a perfume addressed to the Twilight generation? I’m positive they could easily identify with this contradictory marketing strategy. Although coherent and coordinated, the new Giorgio Armani perfume ad campaign, Code Luna feels like (as far as I’m concerned) a desperate move towards new, young customers.