Coco Rocha Is In The Room!

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Lovely Coco Rocha is a rare sight to see in fashion these days. And although I’m hoping that that’s happening because of her blooming life as a wife, I’m really happy to see her do fashion every once in awhile. Especially since she’s so adorably fierce (wait, what did I just say? Pffff! Moving on…)

So Coco Rocha is rocking The Room, Hudson Bay Co Spring Summer 2012 ad campaign like no other, with a lot of energy and dedication. At a closer inspection, the video (hit the jump to see it) looks like a rock fitness session! Coco never fails to impress me with her fashion pose, and dancing skills. It’s always great to see models with something else other than just empty mannequin – like attitudes. And look at her, isn’t she beaming with positivity?

Coco Rocha The Room Hudson Spring 2012 Ad Campaign


#1 Elisa on 04.03.12 at 8:24 am

Thanks for sharing the love! The Team at Swell had a great time working with director Jason Kibbler and The Room on the editing and special effects for the video. Love Coco Rocha!

-Elisa with SWELL

#2 Ellington on 04.03.12 at 10:13 am

The Room which was originally part of Simpsons ( another Canadian department store that has since gone the way of the Dodo) was the place my friends and I would go to after classes to look at the beautiful fashions!
The Bay has recently brought The Room back, and it is rather nifty!
I love Coco and this is great.
: )

#3 Riana on 04.03.12 at 10:58 am

Great model. I have always liked her. Lol, positivity? Not to bash you Kpriss, not at all, but her great moves look if she’s angry. But the result looks good :)

#4 Ellington on 04.03.12 at 11:05 am

Coco models with an aggressive physicality, she never seems to be the passive canvas per se. I do not find it positive or negative but I do find it strong and memorable. : )

#5 Riana on 04.03.12 at 3:52 pm

Okay Ellington! You have a good point there. Strong and memorable it is then. I have no problem with this view since, as I said yet I have always liked Coco :)

#6 kpriss on 04.03.12 at 8:50 pm

first – thank you, Ellington for the feedback – I was rather lost when I tried tracking back The Room!

as for Coco, your description of her modeling is 100% accurate and you really nailed the right words! I think what pushed me towards “positivity” was the dancing – I’m always in a good mood when I’m dancing, so seeing Coco and her energetic routine, I felt somewhat motivated to do some dancing myself.

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