Remember when we talked about H & M’s Girl with the Dragon Tattoo collection? And although it was fairly early and the world floated on a cloud of enthusiasm and admiration, I leaned towards the appalled side? About a week or two ago, the fashinternet was alarmed (not in a good way) about the way H & M promoted Lisbeth Salander’s style which pushed H & M into issuing some kind of explanation (read apology).
Moving on: have you seen the Spring Summer 2012 ad campaign from DSquared2? It’s Natasha Poly surrounded by four young men, all lying around in a summer – festival – mood. It may not have been the original intention, but the Mert and Marcus photo is surely less about fashion and more about frolic. I often find myself daydreaming about DSquared2 designs, but this campaign does nothing (good) for me. Am I crying wolf too soon? (that’s so you won’t forget how we Frizz things around here – wink)