How (literally) sweet that is! Louis Vuitton’s Spring Summer 2012 Ad Campaign offers an overload of sweetness with an ice cream parlor thematic.
All is pink, all is candy. Kati Nesher and Daria Strokous photographed by Steven Meisel will make their debut in print in February 2012 magazines, in this “very soft and very sweet, yet at the same time very bold and very graphic” (the very words of Marc Jacobs). It’s light and really girly, although not entirely on my alley. Is this a good marketing approach for the luxury giant that is LV? (is that lightness intentional to relief the overexpensive weight of the price tags?)