Of course, the ring thing is just an example – Oscar de la Renta has recently joined the social media bandwagon craze and they seem to be enjoying it. Although I’m browsing the internet all day every day, I had no idea about this Facebook commerce policy that was slowly taking over the world. Did you?
It appears that in their need / want to engage more with the end customer, the luxury brands (at least as far as fashion goes) have launched Facebook exclusive offers. Oscar de la Renta’s perfume was already big with me, so hearing that they had an exclusive with a catwalk ring which contained The Esprit D’Oscar solid perfume makes me feel like I’ve missed out on a great opportunity! Do you think they should do this more often? Offer exclusive sales on Facebook? (Chanel tried to do that avant the launch of the Coco Shine lipstick, Bvlgari had reportedly implemented the Facebook commerce but they suspended it after three months. Are you familiar with other similar activities going around?)