Or at least that’s what the production designer of the video commercial for the H & M Versace collection, Jan Houllevigue, had to say about the short film.
If you’ll watch the behind the scenes video below, you’ll notice a few scenes from the TV commercial. Surreal, hypnotic, theatrical. I’d like to keep my judging on the surface or else I’ll get dizzy from all the strange things going on in this ad (girls trained to walk in line in a cage? girls running in a hamster wheel? Hmmm). And Donatella Versace was so pleased and impressed with everything! Then again, if it’s branded with the Versace logo, everything is great, regardless of its true nature or significance. Luxury, baby, cheap, cheap, golden luxury!