With Rafael Nadal booked by Emporio Armani lingerie, what was Michael Kors’ Underwear division to do? Go out of business? Of course not! They hired a handful of smart advertisers to put together one of the smartest campaigns of the moment in men’s underwear.
A man and a woman modeling together for Michael Kors’ men underwear campaign in a very explicit attitude. Would this make you buy from Michael Kors? If you ask me, the major flaw is addressing only to one segment of the potential clients out there, the major plus is that they’re not frowning in this campaign. (not smiling either, but we can’t’ have it all). How do you like it? (also – although I’m sure it’s a racy enough campaign to raise questions, let alone brows, it won’t make the buzz it could’ve if, say, Rafa was in it – wink; click the image for larger picture)