When you hear that H & M opens the online retail business, what do you do? You go over to your faithful computer, open your browser of choice and hasty tap hm dot com. And then you just wait for the magic to unveil itself before your eyes.
Unless… H & M wants it different. And before they’ll actually open the online retail (at least when US customers are concerned), they will use an intermediate: Elle dot com. I’m really unfamiliar with the elle shops system, so if you guys have any ideas how it’s supposed to work (and why!), let me know! (below the H&M looks as styled by Elle which will be available for purchase starting.. um.. today?)