Let’s talk about Justin Bieber’s Someday Perfume! It won’t take too long, I promise, it’s just.. I had to take it out of my chest before I got on with anything today!
So Justin Bieber is launching a perfume called Someday. The package has tons of hearts on and the bottle has even more red and rose hearts building up the stopper in a rose (or something else?). The removable charms don’t help shaping a true personality to the perfume bottle (which looks downright cheap and dubious on my end).
It will be available starting next month, accompanied, biensur, by side products such as scented hair mist and body lotion. But we’re just barely scratching the surface of what’s bugging me – the real deal is the ad campaign! The ad campaign for Justin Bieber’s Someday Perfume stars Dree Hemingway. Lovely Dree will front Justin’s perfume aiming at the 14 to 18 year old female population wishing to get under Justin’s skin. Guess who’s lensing the campaign? Terry! YES! That Terry Richardson! How is that even humanly possible without thinking of all the mess he’s into? Either way, here’s an important UPDATE as the video commercial has surfaced and it’s way stranger than I could’ve anticipated – watch it right after the jump! (wwd via)