Remember we were talking about the new Coca Cola designer deal a while back? Karl Lagerfeld has teamed up with the beverages giant to give us yet another iconic design of the Diet Coke bottle. And he delivered his end of the bargain, giving us not one but three design bottles for the 2011 edition of the Karl Lagerfeld Diet Coke initiative.
By now you all know that coral is the red-ish hue of the season. However, the Kaiser is not one to be shaped by rules but instead he bends the rules and embellishes the new bottles with bright fuchsia writing and stripes. And you know what? It looks great! It’s brand oriented, meant to highlight the writing more than the design and it’s bold and fresh. I’m loving it! The bottles will be available starting June 2011 (in supermarkets and department stores)! (via)