Kate Moss Liu Jo Spring Summer 2011 Ad Campaign

The Italian jeans label Liu Jo found a way to strike gold with their Spring Summer 2011 ad campaign: a good photographer (Mario Sorrenti) and a worldwide known and appreciated model (Kate Moss). That and the black and white photo make this campaign both familiar and excellent.

There’s just one worry, though – where is Kate Moss? What have they done to her? (via)