H & M Launches First Blogger Collection Elin Kling For H & M

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Every passing day I learn something new about fashion, about the fashinterwebs. Today’s lesson was kindly brought by H & M and their latest collection / collaboration: Elin Kling for H & M.

Some of you may be familiar with Elin, I was not. So, after doing a little reading, I found out she’s a highly esteemed fashion blogger who took it up the next level by working in the Swedish Television, participating in TV shows (Dancing with the Stars) besides being a fashion editor at a reputed Swedish daily newspaper (Expressen). She now has her own fashion magazine (Styleby) and a H & M collection that’ll hit stores in February (only in Sweden).

It’s a simple collection, with a basic palette and few essentials. There’s nothing that enchants my eye in particular. How about your fasheye? Seen anything that’ll make you want to go to Sweden in February? (Elin Kling via)

Elin Kling H M collection 2011

Elin Kling H M collection dress pants

Elin Kling H M collection shorts cuff

Elin Kling H M collection dress top

Elin Kling H M collection suit

Elin Kling H M collection clutch

Elin Kling H M collection leather vest tee

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