Black Friday oblige! What have you got your eyes on for the Holidays? I was perusing the fashoutlets and came across few maxi dresses (you know, like, totally my favorite clothing items eveeer-aah) I liked. And then it hit me – I saw this great ad campaign for Asos (yes, incidentally, the very site where I was admiring those maxi dresses). And there I go, sharing the wonderful Selby campaign for Asos.
It’s magically photographed in models homes, actual model homes, surrounded by their everyday objects. It’s a great campaign, in my perspective, because it humanizes the models and the clothes, making both more accessible and more tangible. It’s a fashion credibility campaign, royally orchestrated by The Selby and Asos. Doesn’t it look great? (The Selby via)