Thierry Lasry. That’s the name you have to remember when you go buy your next pair of sunglasses. Why? Because it’s the new big thing in Hollywood. Not that we care that much, but really, when a brand makes Madonna forget she has her own branded sunglasses with Dolce and Gabbana, it must be worth something. If not a lawsuit, than maybe a new trend?
I remember a time when wearing another brand’s watch was a lawsuit case for some celebrity advertising deals. Now it seems her Madgesty worries not about the fate of her MDG shades contract with D & G while filming her movie in NY (the movie is called W.E.).
However, this year, some of those trend setting celebs have been seen walking around wearing Thierry Lasry shades. Anne Hathaway, Paris Hilton, Nicole Richie, Alicia Keys. There must be a reason all stylist are colliding on the chic French label. Thierry Lasry was launched in 2006 with an ambition to create futuristic vintage eyewear. While this may sound like a strange concept, much like a retro forward thinking, Thierry Lasry imagined his sunglasses from classic vintage shapes and redesigned them (somewhat) “with an avant-garde rock and electronic touch”.
It takes courage and determination to impose and keep such high standards in fashion. And Thierry Lasry does it by constantly watching the quality of his (hand made) products and by having a restrained, exclusive distribution. The young French label can be found in the best concept stores, department stores and boutiques. I have no price idea (yet), however, the chaotically select description of the brand’s philosophy doesn’t inspire me. I’m still an Aviator girl. Good ol’ Ray Ban still does it for me. How about you? (Thierry Lasry via)