Have you noticed the way the fashion wheel turns? It just goes round and round and what was old is now new again! Dreft is supposedly taking care of your clothes because Fashion Always Returns.
Take a look at those then and now images and say it isn’t so! It’s purely brilliant, fashionable marketing genius without moderation! I’m loving it for what it shows and for what it stands for! Yes, we should all take care of our clothes, more so since fashion’s wheel may come round and we have no idea when exactly… Come, come, hit the jump and have you say! (the campaign was made by Leo Burnett, Sao Paolo, Brazil under the creative directions of Ruy Lindenberg and the artistic directions of Breno Balbino. Copywriter Fábio Nagano and photographed by Gustavo Zylbersztajn – between us – I wonder how many of those involved in the campaign have a street style blog or follow at least 10 of the most fashionable street style blogs out there!) (via)
5 comments
Yes, I noticed that. I don’t use Dreft but another good laundry liquid. :)
Attention to the shoes at the first pic…
White? OMG! They are white! Alarm Serial Mom asap! x(
That is only if it is after Labour Day Adriana. ; )
Then and now these trousers are rather tragic looking and fitting.
LOL! :D
Ellington, I swear it, high-waisted pieces look great on me. I’ve a waist and hips you see and am slender. Even in shops after I show it these trend girls look a bit foolish when they’ve to admit I’m right. I looked ridiculous in low-rise so I never wore it.
This look also depends on a good cut of course. I look more like the Dreft-girl (physique wise) than like the mom with the white shoes…eeewwww…..though she has a cute face and smile and it’s another decade. I’m not bashing her. :)
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